Most customers when buying a product that is part of a set are sometimes faced with the problem of not completing the purchase without having to visit two or more PDP (Product Detail Page). Making the experience of purchasing a product set painful.
The number of drop out sessions across different product sets was alarming and the conversion very low.
The primary objective of this project was to help the customer to buy a product set in a fast and simple way.
View Website- Led the Design and User Experience.
- Defined process flows, personas, storyboards and user journeys / scenarios.
- Generated design concepts, facilitated whiteboard sessions, created wireframes and interaction models.
- Produced interaction specifications.
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