Givenchy Women & Man

Givenchy is a luxury French brand of haute couture clothing, accessories, perfumes and cosmetics.

The mission in the new Givenchy app was to set the pace for the next step in luxury brand mobile usage, allowing affluent consumers the luxury of purchasing their favourite fall/winter 2013 collection items from their mobile devices wherever they are.

Role

- Led the User Experience for Universal iOS App.

- Created vision documents and helped define the product roadmap.

- Generated design concepts, created wireframes and interaction models.

- Produced interaction specifications.

App Structure

Version 1.0

Wireframes

iPad - Product Page - Purchase & Shopping Bag

iPhone - Menu Navigation

iPhone - Product Page and Shopping Bag

Visuals

iPad - Landing Experience and Navigation Menu

iPad - Product Detail and Shopping Bag

iPhone - Product Detail and Shopping Bag